Express Life- B1- August 8, 2010
BEAUTY AT EASE
Ever adventeturous, Tessa is working on going to Tibet and Kilimanjaro in Africa this year.
With the help of Dr. Claudine's expertise, beauty won't be an issue. By Miguel Malaga
Doctors, particularly specialist in dermatology and cosmetic surgery, are compelled to go out of their clinics and introduce themselves as brands. After all, what they sell is beauty, offering in most cases non-required procedures that may not necessarily prolong life but elevates the quality of it.
If they want to be above from the competition they tap celebrity endorsers, advertise, and let the people know about their version of the elixir of youth.
Dr. Claudine Santos-Roura, the force behind Contours Advanced Face and Body Sculpting Institute, is adding her name into the fray by tapping Tessa Prieto-Valdes and Alex Crisano to promote the latest services of her clinic.
Dr. Santos-Roura is not a neophyte. She has been practicing for years now but it is only now that she is aggressively marketing Contours.
Contours is actually famous among internet-savvy individuals who are looking for some nip and tuck. "My online presence is very good that's why most of my clients are foreigners who come to the country," she said during the event launching Tessa and Alex as her endorsers. "We need endorsers this time because if you want to tap the local market, you still have to use the traditional marketing and advertising gateways."
Dr. Santos-Roura does surgical enhancement procedures (face and nose lifts, breast and butt augmentation), but she has chosen to initially introduce the non-invasive procedures for skin tightening and body sculpting.
The procedure called Revalift, as endorsed by Tessa, "uses infrared energy to revive and restore the skin's natural glow."
VASER High Definition Liposculpture, which is endorsed by Crisano on the other hand, " uses ultrasonic technology to remove unwanted fats and bulges."
Most Filipinos, Dr. Santos-Roura said, would rather opt for the two mom-invasive procedures because " not everybody want surgery. Most of them are scared of the procedure."
Tessa actually belongs to this category and she believes more in enhancement than alteration.
"Iam Miss Duwag," Tessa revealed. "I told doctora that I won't have anything that has a knife touching my face. I believe in all-natural, non-surgical procedures done with new technology and expert doctors. You just have to embrace, enjoy and enhance whatever you have."
Consulting with Dr. Santos-Roura for more than a year now, Tessa uncovered the benefits of Revalift (her skin is as youthful than ever) as well as those of Silk Peel Dermal Infusion which zap the signs of aging such as hyperpigmentation, photo damage, fine line wrinkles, acne and dehydration.
Dr. Santos-Roura said that Tessa is the perfect endorser since she belongs to the age group who already shows signs of aging but is not in need yet of surgical procedures. "These procedures (Revalift and Silk Peel) are something you can do to maintain the youthfulness of your skin. "They cause no or little discomfort, have zero downtime and the results are instant."
Crisano, on the other hand, sought to gain highly defined arm muscles, prominent chest and rippling abs, through the VASER High Definition Liposculpture. "I decided to avail of the procedure because it was a chance for me to see fast results and improve the way I look. The procedure is not totally painless but no pain no gain, right? Fortunately, Contours has a good equipment to help you heal faster."
For Tessa, undergoing these non-invasive procedures has made her more conscious about the health of her skin is under duress whenever she is swimming , biking, running, and scuba diving. She makes sure that she puts the proper amount of sunblock and avoids prolonged sun exposure.
Apart from the said procedures, what Tessa likes about Contours is its personalized service. "Dr.Santos-Roura's thrust is really personalized tretment. You can be assured of the personal service unlike in other commercial clinic."
Most of the procedures are done by Dr. Santos-Roura herself. In fact, the reason why she has such a commanding presence online is beacuse she answers all the email inquiries personally.
It won't take long, she said, before another Contours clinic opens somewhere in the metropolis. But for now, it is all about putting a spotlight on the brand and spreading the word that flawless skin and sexy body are within one's reach.
Contours Advanced Face and Body Sculpting Institute is located at the second floor, South Park Plaza, Paseo de Magallanes, Makati City. One can visit www.contours.com.ph for the clinic's complete list of servics.